Pinhooking is a term used to describe the practice of buying young, thoroughbred horses, overseeing their initial development, and then re-selling them as race-ready champions-in-training. The Pinhook brand pays tribute to this practice and the parallels between investing in a horse’s potential and that of a young whiskey. Optimism, patience, and vision are paramount when training a young horse for future victory and aging whiskey until it is ready to blossom in-glass. Every year, Pinhook releases a new batch each of bourbon & rye; the whiskey in any given release intended to be the best expression of Pinhook’s barrels at that particular moment in time. Blends and proofs change batch to batch to best highlight that release’s unique attributes and can be thought of, quite appropriately, as a whiskey vintage. The newly restored Castle & Key Distillery, in Frankfort, KY, plays home to Pinhook’s operations. Built in the late 1800’s, Castle & Key was the original residence for Old Colonel Taylor. Beginning in Spring of 2020, Pinhook’s proprietary mash bill—crafted and distilled by Castle & Key—will make its way to bottle and become available for sale.